Project Description
Cognitio an innovation and ideas startup from Berkeley, CA sought 2 percent Consulting to brand and lead their marketing push as they exited stealth mode and began seeking active users of it’s Innovation Atlas and IdeaJot platforms.
A marketing plan was created and a brand strategy decided upon. Many components went into creating the growing startups new brand and bringing all the products under one roof to create a more seamless and focused company ready to lead the way in accessing innovation tools and bringing them to everyone.