Project Description
Cognitio an innovation and ideas startup from Berkeley, CA sought 2 percent Consulting to brand and lead their marketing push as they exited stealth mode and began seeking active users of it’s Innovation Atlas and IdeaJot platforms.A marketing plan was created and a brand strategy decided upon. Many components went into creating the growing startups new brand and bringing all the products under one roof to create a more seamless and focused company ready to lead the way in accessing innovation tools and bringing them to everyone.
