About Heather

Heather Frushour is a business and marketing consultant that specializes in cutting edge gift and loyalty programs, business branding, crowdfunding and HR solutions for growing businesses. She loves what she does and is determined to help her clients be the best in their fields. She helps them focus on their strengths so they can create the kind of momentum they need to succeed in building their businesses and reach their goals.

January 10th, 2016

Help! What’s Up With My Logo on My Social Media Profile?

By |January 10th, 2016|

Have you ever wondered why your company logo looks so awkward when you use it on your Facebook or LinkedIn Profile image? You are not alone as a business owner being confused by the complete mayhem of standards that social media puts out for each of their individual profile pictures, banner images and more.

December 15th, 2015

The 5T’s Angel Investors look for in your StartUp

By |December 15th, 2015|

Startups out there work hard to get noticed by angel investors and other VC funding. Tatyana Gray has a great podcast called "The Angel Investing Podcast with Tatyana Gray" and in it she interviews some awesome guests that share with us what they are looking for in startups and how as Angel investors or VC firms they select the very best, innovative companies to make a deal with.

November 24th, 2015

A new website for Preventive Services is launched!

By |November 24th, 2015|

We worked with Preventive Services to build a new website for their Home and Business Restoration Services for both their branches in Denver and Albuquerque.

May 4th, 2015

New Custom Van Wraps for Preventive Pest Control Denver!

By |May 4th, 2015|

We have been hard at work creating a custom van wrap for Preventive Pest Control of Denver, Colorado. We helped walk them through the process of creating stunning graphics that emphasized their unique spider logo and brought a feeling of the mile high city into the art work as well.

Take a look at how they turned out!

September 13th, 2014

Do you have writer’s block trying to name your business?

By |September 13th, 2014|

When it comes time to name your business, or even more fun renaming your business to align it better with its purpose, sometimes we get a major case of writers block. We think of a million names that just don’t fit or we can’t think of any. We create long lists of what we think might be great ideas and cross off one after the other as we become more and more frustrated that we can’t come up with the “perfect” name for our company.

The video below chronicles one of my favorite musical artists Sarah Bareilles’ journey on naming her

April 10th, 2013

Endless Facebook political posts

By |April 10th, 2013|

How to get marketing right. You can’t shove it down our throats anymore, we just have too many options for our attention. It’s official the hard sell is dead. Your customers need you to fulfill one of their needs. They need you to give them something they can learn from or use.

A recent example of this in my own circle of life is on Facebook. I happen to be a person with a diverse set of friends and they have an even more diverse set of viewpoints. With the latest election and now the extension of

October 26th, 2012

Know your Why?

By |October 26th, 2012|

BYU Marriott School of ManagementWe are all very busy working and doing and accomplishing, but when we slow down do we know why? Do we have a grasp on the thing that really propels us forward in our business, our life, our personal growth? Do we know our why?

I have tried lots of adventures and business ideas. Some turned out better than others. When I look back at them I notice a pattern. When I know why I am doing something then I begin

Be More Empowering than Controlling

By |October 8th, 2012|

Breast Cancer AwarenessMy thoughts are on breast cancer awareness this month. There are so many amazing women who are trying to win the battle over breast cancer. I think these women have a lot of wisdom to share with us. You can check out some of the women who share their story at the Susan G. Komen For the Cure blog and hear about their journeys.

Have you ever faced a challenge in business or life that you really couldn’t out maneuver? Though

September 23rd, 2012

Business and the Far Side

By |September 23rd, 2012|

 

One of my favorite comics is The Far Side by Gary Larson. He loved to help us look at everyday things from a fresh perspective.

In today’s world the difference between good, bad and the best business ideas has a lot to do with scarcity. If you choose to do something that is scarce and everyone wants that service or product you are in luck, crank up the machine and make tons of them. You will make lots of money this way. Being first to market

August 19th, 2012

SMC Construction Services

By |August 19th, 2012|

SMC Construction Services is a full service construction company based out of Utah.

They tackle everything from complex oil well drilling projects to high-end luxury backyard transformations including high-end luxury pools. They are a premier construction services company in northern Utah. They are one of the few that use the highest standards in materials and sound design.

We are helping them create and promote their brand as a premier general engineering construction contractor in the Salt Lake and Utah Valley region.  We are using various types of media including building an online presence to better connect with their